How do bbc radio stations make money

To be the most creative organisation in the world. July 1, What do I need to know about the BBC? In , the BBC had an audience share almost ten percent higher than the next largest broadcaster. For example, stations sell airtime to companies that wish to reach the audience with messages about their products or services. The BBC is a large organisation. Accessed January 20,

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It’s easy to see why getting your hands on these royalties matter…

We don’t pay a licence like we do with TV? And not all radio stations have adverts. As many have said previously, advertising. I work for a station and I deal with the sales finances and we get a lot of revenue from our advertising. On air advertising and web advertising as well. Web is really taking off and getting bigger everyday. Advertisers pay to have their ad in a banner on the stations website.

Revenue through Ad Sales

This is how radio stations make money; through advertising. Extra income also comes from sponsored content and events however, this is also a form of a advertising as well as charging callers. Stations sell airtime to companies who want to reach an audience with messages about their products or services.

For example, spots that air immediately after a show moves to commercial or right maake the show returns tend to have the highest price. Stations would also charge more for an advertising spot that is aired during a hoq show or during peak listening times e. Other types of advertisement can also bring in extra revenue to radio stations.

How do bbc radio stations make money with tadio and high traffic websites can make a lot of money from placing adverts on raddio website; this can take the form of banner ads or video moeny.

Stations who post a lot of content on social media can also make some extra profit. Stations who post on YouTube e.

Bbbc, it must be clear to listeners that this content is a commercial arrangement. Branded content can also take the form of an article which radio stations can then publish to their website and share on social media. Sponsored content also reaches an audience in a less direct way so the audience tends not to think of the message as an advertisement but more as a helpful piece of information. One method radio stations use to make extra income is through charging callers. Stations encourage their listeners to call or text in for a chance to be featured on air or to enter a competition.

The station then charges a small fee to each incoming caller and makw a profit through. However, stations must clearly tell their listeners that callers will be charged. Not only do these sponsored event attract new listeners, but they also bring in extra revenue through merchandising and ticket sales. Some radio stations, especially those who focus a lot on news, sell news stories to other stations across the country. This way, the stations who buy the news stories do not need to focus on managing reporters and news anchors.

As a radio station, you may choose some or all of the above methods.

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By Septemberthe platform was seeing weekly viewing times of over million minutes. Here Are 10 Smart Tips. Exclusive Premium functionality. The article goes on to say that «most of the remaining cash was swallowed up stwtions costs that included running its ostentatious buildings, middle managers and services such as human resources and marketing. What can you do with it?